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Process

think–design–build–promote.

Most of the companies we work with have successfully created and launched their braands using traditional marketing methods like print, radio or TV. Yet they haven’t figured out how to take the next step with digital tools like web, social media, video, paid digital advertising and search optimization. We work with best-in-class partners like Google. For years we’ve been helping businessesput the power of digital marketing to work.

think-

Briefs, blueprints and architecture

The brief and brand blueprint sets the intent and direction of all subsequent communication activities. A considered brand architecture creates a rational process for all future decisions.

Examples
Hilon
Miolujo
Urecel QuickDry

Digital Insights

Recommendations on how
brands can evolve digitally.
Insights based on
competitive frame analysis
and data analytics

Examples
Urbi

Naming and copy

Brand name that are
relevant, distinctive, and
enduring. Considerations:
URL availability, search
engines, ease of use
(spelling, dual language
and pronunciation).
Positioning statements are
developed for use digital
platforms and applications.

Examples
Naming
Positioning statements
Tag lines

Keyword plans

Targeted list development
based on customer
behaviour and market
trends. Competitive bids
and budgets are
considered when defining
lists

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The consumer barometer


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Is your online store mobile first?

design-

Brand ID and templates

Master brand and sub brand logos. Digital, print and environmental communication templates

Examples
Urbi
Hilon
Lowy
Logos

Communication
Guidelines

Application and usage rules

Examples
Qinross

3D architectural
modelling

Photographic concept and design development
renders

Examples
Concept renders

UI and UX design

Screen elements and user experience design

Examples
Surrounding
Telstra Mobile and device
Australia Post

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build-

Responsive web design

RWD makes your web page look good on all devices -desktops, tablets, and mobile.

Examples
2manlogo.com

Online shops

We design, build and promote ecommerce websites that increase ROI. Platforms experience: Shopify, Magento, WooCommerce and BigCommerce

Examples
Urbi
Surrounding

Motion

Infographics and animated video

Examples
Hilon
Urecel QuickDry

Email marketing

Targeted email campaigns
that take advantage of
your existing data base

Examples:

campaign reports on request

Trade shows

We work internationally at events

Examples
Sunbrella
Int. trade shows

Packaging

Consumer retail

Examples
Priceline
PillowPeople

Print

Traditional comms

POS

Retail point of sale

A R T I C L E

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promote.

Google search ads

Advertise next to or above relevant Google search results. With search ads, you can reach customers on all the devices they use to search for information.

Google display ads

When showing ads on the Display Network, you can reach a wide range of customers with broad
interests, choose which sites or pages to appear on.

Google mobile ads

Reach your customers while they’re on the go with ads on mobile devices

YouTube video ads

Any video uploaded to YouTube can be an ad. Video ads appear before other videos on YouTube, beside playing videos and in search results

Google shopping ads

With Google Shopping campaigns, you reach the shoppers who matter most — the ones searching for
what you sell.

Sponsored social

contentReach or remarket to your existing customers through targeted sponsored feeds.

Campaign analytics

Get the data you need to make intelligent marketing and business decisions

Print ads

Developed for traditional
media formats

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