Bremworth & Te Papa
Partnership Campaign
New Zealand & Australia ABTL / Digital
Background
Bremworth were approached by the Te Papa Museum, New Zealand to help them create a sensory art experience. Bremworth were a supporting partner of Surrealist Art: Masterpieces from Museum Boijmans Van Beuningen at Te Papa Tongarewa Museum of New Zealand from 12 Jun – 31 Oct 2021.
The exhibition included artworks by Salvador Dalí, Max Ernst, Leonora Carrington, René Magritte and Marcel Duchamp. The collection is from Museum Boijmans Van Beuningen in Rotterdam. The project included Bremworth creating a custom carpet for the renowned collection is Dalí's Mae West Lips Sofa (1938).
Our integrated campaign was extended and complimented the exhibition surrealist theme. The campaign explored of the senses, contributing to the art experience environment, the messaging was an interplay between art, space & viewer.
Results
The Bremworth & Te Papa campaigns launched shortly after the brand launch.
The partnership helped Bremworth communicate transformation messages.
Te Papa Project Partnership Endorsement
“Bremworth were an amazing partner because they took on the creative challenge of creating a carpet for the exhibition that would be really transformative.”
Charlotte Davy, Head of Art, Te Papa
The project included OOH campaign, carpet installation, social video content and event collaboration inside the museum.
Scope.
Campaign Messaging
Promotional Identity
Art Direction
Event Concepts
Campaign Strategy
Campaign Concepts
Out of Home
Online Video
Social
Let’s go good together
Client Details.
Bremworth & Te Papa
Te Papa, The Museum of New Zealand.
Te Papa, officially known as the Museum of New Zealand Te Papa Tongarewa, is an internationally recognized cultural institution situated in Wellington It stands as the national museum and art gallery, dedicated to preserving and celebrating the rich heritage, natural history, art, and cultural diversity of New Zealand.
Bremworth. Carpet+Rugs
Voted New Zealand’s most trusted carpet brand for 10 consecutive years*, Bremworth is a premium rug and carpet company with manufacturing facilities in Auckland, Napier and Whanganui. Bremworth has presence in both New Zealand and Australian markets.
