Telstra Mobile UI icon set, mobile brands, services & digital screen asset system
(Archive Project ‘09 )
Lucas worked directly with Telstra’s senior management to create a solution for ‘Project icon’. The project had previously been briefed into large consultancies. After years nothing had been signed off. Lucas delivered signed off creative in less than one month.
Working within an creative supply chain of senior experts gets results. Our direct approach solves complex problems. We succeeded where significant others failed.
We can & we do
Mobile transformation
‘Project Icon’ extended across across the entire organisation. We created digital screen assets for all Telstra products/and services.
Working directly with senior management, Lucas helped Telstra realize the potential of high resolution new screen technologys.
‘Project Icon’ was extended into Telstra owned companies including BigPond, Foxtel, Yellow, White Pages, Trading Post, Sensis, Whereis, and Citysearch .
Digital brand & mobile assets;
Foxtel
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Yellow Pages
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Sensis
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White Pages
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Whereis
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Foxtel • Yellow Pages • Sensis • White Pages • Whereis •
Weather
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Music
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Settings
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Movies
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Maps
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Weather • Music • Settings • Movies • Maps •
TelstraOne
Experience
TelstraOne Experience gave mobile users greater control over their mobile services. Telstra asked Lucas Melbourne to create an umbrella brand for BigPond TV, Mobile FOXTEL, Sensis and Telstra’s general mobile services. The brand lives on mobile interfaces. For this reason, it had to work and communicate at small scale as an icon.
Our solution is an evolution of the Telstra master brand. It highlights that the TelstraOne Experience sits at the heart of the organization. The service and brand are a key part of Telstra’s mobile network and system infrastructure. TelstraOne is now seen on the majority of Australia’s domestic mobile phones.
Telstra Tribe
Telstra created an integrated messaging and browser solution for simplified access to the most popular social networking services on mobile. Tribe makes it easy to manage social networks through one mobile application. Lucas Melbourne was asked by Telstra to create a brand identity for Tribe. The new brand needed to complement the existing Telstra icon set. Telstra required an identity and set of UI assets that could extend across a range of brand touch points. The brand needed to have promotional attributes and work as a navigational icon. Tribe would be seen on millions of Telstra mobile phones.
Our solution highlights that Tribe creates a central stream of personal information. The new Tribe brand integrated seamlessly with Telstra’s existing digital brand assets. Our new brand was supported by an above the line campaign across Australia. The Tribe brand was installed on every new Telstra mobile and device. At the time - Tribe is now the most successful and popular Telstra mobile application.
