We are naming experts with extensive experience across New Zealand, Australia & South East Asia. We’ve developed and refined names for new products, brands, and even publicly-listed companies.

‘Inocycle’ IDX: INOV

Clean tech recycling brand developed for IPO JSX. Combines ‘innovation and recycle.

We developed a fresh and memorable brand name for the group ahead of a successful IPO and launch on the Jakarta Stock Exchange. The name is now used as ownable category process.

‘inocycle’

Changing the name and identity brand of New Zealand’s most trusted carpet brand.

In 2020 CavalierBremworth announced a major pivot. The public company was transforming away from synthetics to solely wool carpet manufacturing and needed to clearly communicate this new direction.

Lucas recommended an evolutionary name change. And a revolutionary change for the brand ID.  We successfully implemented the transformation strategy in 2021.

  • 'Myki'

    Smart card ticketing system used for public transport services in Melbourne. Developed at Cat

  • 'Goo'

    Designer baby brand

  • 'Ecobo'

    Recycled PET green bags made from bottles. Combines ‘eco and bottles’

  • 'Aerobu'

    International Cushion Supply Chaing Service

  • 'Wunderfur'

    ‘Feel-good fur’

    ESG international fur manufacturer

  • 'Network Factory'

    ‘Connections are everything’

    International manufacturing consultancy

  • 'Urbi'

    ‘Designed by you. made by us’

    Australian designer furniture

  • 'Bioneer'

    Premium Recycled PET Materials

  • 'MunchaCruncha'

    MunchaCruncha was a start-up business that promotes local ‘meal deals’, between restaurants and customers.

  • 'JobWellDone'

    Online platform for trade sevices

  • 'Pebbbles'

    Outdoor smart furniture

  • Aerobu

    Reticultated foam manucture. Word combination ‘air’ & ‘bubble’

  • 'Hagabard Johnson'

    Designer furniture brand inspired by New Modern Scandi

  • 'Sunbrella Spectrum'

    Contemporary Installation Singapore

  • 'Outago'

    Outdoor lighting collection powered by Google Home

  • 'Miolujo'

    Flatpack temporary event structures

  • 'Inacash'

    Block chain pauyment gateway. Word combination ‘Indonesia’ & ‘Cash’

  • 'PlasticPay'

    Indonesia’s largest plastic recycling company

  • 'Telstra Tribe'

    Messaging app for Telstra Australia

  • 'SoundBooth'

    Sound Engineering Company

‘Ecopelago’

Remade to be better

Ecopelago materials are made from 100% recycled PET with all of the qualities and none of the downsides of virgin staple polyester. New polyster is produced from petrochemicals, Ecopelago fibers aren‘t

Word combination ‘eco’ & ‘pelago’ references the islands that Indonesian recycling company is cleaning up.

  • ‘The answer is yes. Now, what’s the question?’

    Tagline for Compriband Indonesia
    Industrial tape that is the solution to nearly everything.

  • 'The inside that’s unbeatable outside'

    Tagline for Urecel Quickdry, Indonesia.

    Outdoor foam that lasts in extreme outdoor conditions.

  • 'Fold me shape me anyway you like me’

    Tagline for Miolujo. Designer, flat pack outdoor furniture and structures

  • ‘The strength inside’

    Tagline for Hilon Group Indonesia
    Ingredient material manufacturer.

  • 'Let's go good together'

    Tagline for Bremworth, by Martin Brown
    New Zealand Carpets + Rugs

  • 'Feel-good fur'

    Tagline for Wunderfur.
    Sustainable faux fur manufacturer