Brand Animation (Concept)

NewAtlas understand lots of things. The online blog has published more than 60,000 articles. They cover covering advances in technology, science, transportation, architecture and design. With more than four million unique visitors a month and over 200,000 reading the email, NewAtlas has a global Audience, with massive readership across the USA, Canada, Europe and Australia. New Atlas is dedicated to delivering reliable, no-nonsense journalism. The brand reflects this transparency. There is no fixed version of the brand. Experimentation is encouraged, so it’s flexible enough to thrive in a world where change is constant.