Wunderfur Feel-good fur

Until quite recently, Wunderfur has been a fabric technology* ahead of its time, waiting for humanity to catch up. Now Wunderfur’s time has arrived. (Hello world! What took you so long?)

Consumers no longer want to mindlessly consume. They’re consciously choosing to buy and wear products for ethical reasons. Products that have a minimal ecological impact. Fabrics that make people feel as good on the inside as they look on the outside. It matters now how they touch the soul as well as feel against the skin. Buyers also want these ethical alternatives to perform better than the animal-based products they are inevitably replacing. No problem. We’ve got this.