Background
Lucas was engaged by Lentera Digital in Jakarta to develop the PlasticPay brand and app.

Like all really big ideas, it sounds simple. Collect bottles, get rewarded. But PlasticPay is a recycling rewards programme unlike any other – it motivates and financially empowers people and businesses who participate. PlasticPay is also a revenue generator for our merchant business partners. And will be a welcome source of income for millions of ordinary Indonesians.

Platform
PlasticPay an idea developed in Indonesia, using Indonesian technology, for the benefit of all Indonesians. It’s a 360 solution, with defined captive audiences at every stage, and seamless execution. The PlasticPay platform is based around fast, reliable and locally owned blockchain system Inacash. It’s transparent, traceable and direct. The PlasticPay app allows payments for collecting waste PET bottles to go directly and immediately to the collectors, who’ll be able to use their PlasticPay credits with partner merchants – reducing the cost of goods and services and some regular household bills. Everything is transacted securely through the app

Solution
IN 2023, Plasticpay continues to grow, expanding their reach to more 800 locations across Indonesia. Over 90,000 Tonnes of PET Plastic Waste diverted from landfill in 2021.