Sometimes ‘traditional’ advertising is still the best response. Our national campaign assisted Bremworth to reposition and transform one of New Zealand’s most established and trusted brands.
Bremworth & You. ‘Lets go good together’
Creative elements were activated in 3-burst campaign over 18 months.
A powerful, compelling multi-media campaign was activated early 2022. Individual Campaign strategically targeted defined customer segments.
See below to view campaigns
Targeted and through the line.
Campaign applications included. Digital Billboards, Street Posters, Print, Moving image videos, HTML5 Display network, Street posters, social video, Youtube video long / shorts, TVNZ, creative endorsements, event sponsorship, animated benefit videos, partner engagement workshops / video and paid influencer reviews / content on design blogs
Our TV/AV work for Bremworth brings to life the warmth and naturalism of the brand within evocative design environments using premium art direction and cinematography.
The campaigns generated a unique visual language for the brand.
These deceptively simple films capture and convey realistic lifestyle moments, while also presenting the carpets in the best possible setting.
Choosing graphics over an intrusive voiceover, we produced a collection of 15” 30” and 60” films that are unhurried and captivating, while also delivering distinctive and focused brand and benefit messaging.
Branded Video Content
Bremworth TVCs and online video content stand out for their calmness, quality and unique sense of place, space and time.
Launch Campaigns
‘Change Feels Good’ launch campaigns re-educated consumer and trade across Australian and New Zealand
‘ Change feels good’ consumer launch campaign, key messages: Bremworth has re-imagined the flooring experience to build a better future for everyone. Bremworth Natural wool carpets make homes healthier, happier and more sustainable places to live.
’Your Guide to Going Good’. Distributor training animation, brand workshop cards, brand engagement and general communications
Bremworth illustrations
Distribution network brand engagement campaign, key messaging: communicate the new ‘step change’, first to market new category designer / natural positioning.
The illustration style then extended out into benefit promotions and general brand communications
Benefit content videos
The brand’s transformation strategy was driven by significant organisational change.
The Results
The campaigns defined a new market position and further established their voice in growing customer segments.
