Platform Experts.
We have over 10 years experience working with Google and Facebook Ads. We apply our learning and digital expertise to new platforms as they emerge and enter regional markets.
Shorts.
Our creative is structured to run digital and ABTL campaigns cohesively. Our campaign creative is digital first, we use performance analytics to review and improve active campaigns
Data Driven
Deliverables
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Search Campaigns
We help drive sales, leads or site traffic by getting your business in front of people who are actively searching plafforms for products or services you offer.
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Display Campaigns
Build awareness and consideration with memorable, visually engaging ads that reach your audience when they’re online, checking Gmail or using mobile apps.
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Shopping Campaigns
Show up when people are shopping with visually engaging product listings and let them know what you have in stock to drive more sale
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Email Marketing
Turn Emails into Revenue
Win new customers with the #1 email marketing and automations brand* that recommends ways to get more opens, clicks and sales. -
Curated content.
We can help you make and deliver carefully curated content that is relevant and engaging – adding value to your customer relationships.
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Social Content Strategies
Everyone’s on Social, not everyone’s good at it. We develop smart Social strategies that are relevant, interesting and on-brand. Make sure your brand shows up at the right times in the right places.
Case Studies
Surrounding & Lucas have worked together for the last 12 years.
We were engaged at the conception of the Australian company, our scope included; Digital Campaign strategy, Search / Shopping campaigns, Content Strategy and Paid Social, The partnership helped Surrounding change the AU designer furniture category forever
Content that connects
We assisted Surrounding identify barriers to purchase through customer engagement analytics. In response, we developed a series of ‘how to’ videos to improve sales conversions through remarketing and retargeting digital campaigns.
Our Mutto dots unboxing was viewed 29,000 times on YouTube, organically.
User Generated Campaigns
Your customers can become your best sales people. We’ll help you get authentic, enthusiastic endorsements from your customers and put them to work on growing your business
Digital assets campaign activation.
The Lucas digital team can design, direct and build all the assets necessary for an integrated and effective digital campaign.
New technology allows us to generate video content quickly.
We utilise illustrations for benefit videos and ‘how to’ infographic style digital content
Campaign Analytics & Optimisation
The most successful digital campaigns are always evolving. By regularly reviewing performance analytics, we can fine-tune your campaign to improve its effectiveness. Our Analytics empowers clients to understand the customer journey and improve marketing RO.
Idea “Birds of a feather: A diverse group of busy people, each navigating the demands of their own lives, finds an anchor and a sense of community by connecting with each other and the owner of their local coffee shop, Tsuru, proving that "birds of a feather" don't always look alike.
Synopsis: This is a short film, not an advertisement. It follows a handful of regulars at Tsuru, a small, independently owned coffee shop nestled in a bustling city neighborhood. There's Maya, a young graphic designer overwhelmed by deadlines; Kenji, an elderly widower who comes in to read the paper; and Chloe, a new mom struggling with the isolation of early motherhood. Their lives are a constant blur of activity and anonymity.
The narrative unfolds through a series of vignettes that show how Tsuru becomes their sanctuary. We see the frantic energy of the city contrasted with the quiet, shared moments within the coffee shop. The regulars' interactions, initially transactional, evolve into something more meaningful. Kenji offers a gentle word of advice to Maya about work-life balance, Chloe finds solace in a quiet nod of understanding from another parent, and Maya helps Keiko, the shop's owner, set up an Instagram page. The film's emotional core lies in these small, honest details—the shared laughter over a spilled latte, the warmth of the coffee cups in their hands, the subtle head nods of recognition.
It's a portrait of contemporary urban life that highlights how a simple, shared routine can create a profound sense of community, transforming Tsuru from a place to grab a drink into a vital "third place" where people truly feel seen. The film subtly challenges the old saying "birds of a feather flock together" by showing how shared experiences, rather than shared backgrounds, are what truly connect this disparate group of people.
Visual Style The film will use a mix of styles to reflect the dual nature of its setting. The city scenes will be captured with a dynamic, handheld camera and a saturated, high-contrast color palette, emphasizing the fast pace and potential isolation of urban life. In contrast, the scenes inside the coffee shop will be more stable, with a warm, golden color palette, soft lighting, and deliberate framing that emphasizes the characters' connections.
The visual language: will subtly shift to show how the coffee shop acts as a haven from the outside world.
Sound Design: The sound design is crucial. The score will be energetic and a little frantic in the city scenes, with a minimal, warm, jazz-inspired soundtrack inside the coffee shop. The real "score" is the ambient soundscape that contrasts these two worlds: The loud, rhythmic rumble of a subway. The incessant tapping of keyboards. The clamor of a crowded street. The gentle hiss of an espresso machine. The soft clinking of ceramic mugs. The low hum of quiet conversations.
Themes: The Power of a "Third Place": Exploring the vital role of a community space outside of home and work. Finding Community in the Chaos: Highlighting how meaningful, in-person connections can be forged in a fast-paced, digital world. Shared Human Experience vs. Shared Backgrounds: Challenging the notion of "birds of a feather" by showing how people with vastly different lives can find common ground and support through a shared ritual.