We are naming experts with extensive experience across New Zealand, Australia & South East Asia. We’ve developed and refined names for new products, brands, and even publicly-listed companies.

‘Inocycle’ IDX: INOV

Clean tech recycling brand developed for IPO JSX. Combines ‘innovation and recycle.

We developed a fresh and memorable brand name for the group ahead of a successful IPO and launch on the Jakarta Stock Exchange. The name is now used as ownable category process.

‘inocycle’

‘Deep Dive’ Podcast Series;
Naming & Positioning.

Changing the name and identity brand of New Zealand’s most trusted carpet brand.

In 2020 CavalierBremworth announced a major pivot. The public company was transforming away from synthetics to solely wool carpet manufacturing and needed to clearly communicate this new direction.

Lucas recommended an evolutionary name change. And a revolutionary change for the brand ID.  We successfully implemented the transformation strategy in 2021.

more it

  • 'Myki'

    Smart card ticketing system used for public transport services in Melbourne. Developed at Cat

  • 'Goo'

    Designer baby brand

  • 'Ecobo'

    Recycled PET green bags made from bottles. Combines ‘eco and bottles’

  • 'Aerobu'

    International Cushion Supply Chaing Service

  • 'Wunderfur'

    ‘Feel-good fur’

    ESG international fur manufacturer

  • 'Network Factory'

    ‘Connections are everything’

    International manufacturing consultancy

  • 'Urbi'

    ‘Designed by you. made by us’

    Australian designer furniture

  • 'Bioneer'

    Premium Recycled PET Materials

  • 'MunchaCruncha'

    MunchaCruncha was a start-up business that promotes local ‘meal deals’, between restaurants and customers.

  • 'JobWellDone'

    Online platform for trade sevices

  • 'Pebbbles'

    Outdoor smart furniture

  • Aerobu

    Reticultated foam manucture. Word combination ‘air’ & ‘bubble’

  • 'Hagabard Johnson'

    Designer furniture brand inspired by New Modern Scandi

  • 'Sunbrella Spectrum'

    Contemporary Installation Singapore

  • 'Outago'

    Outdoor lighting collection powered by Google Home

  • 'Miolujo'

    Flatpack temporary event structures

  • 'Inacash'

    Block chain pauyment gateway. Word combination ‘Indonesia’ & ‘Cash’

  • 'PlasticPay'

    Indonesia’s largest plastic recycling company

  • 'Telstra Tribe'

    Messaging app for Telstra Australia

  • 'SoundBooth'

    Sound Engineering Company

‘Ecopelago’

Remade to be better

Ecopelago materials are made from 100% recycled PET with all of the qualities and none of the downsides of virgin staple polyester. New polyster is produced from petrochemicals, Ecopelago fibers aren‘t

Word combination ‘eco’ & ‘pelago’ references the islands that Indonesian recycling company is cleaning up.

  • ‘The answer is yes. Now, what’s the question?’

    Tagline for Compriband Indonesia
    Industrial tape that is the solution to nearly everything.

  • 'The inside that’s unbeatable outside'

    Tagline for Urecel Quickdry, Indonesia.

    Outdoor foam that lasts in extreme outdoor conditions.

  • 'Fold me shape me anyway you like me’

    Tagline for Miolujo. Designer, flat pack outdoor furniture and structures

  • ‘The strength inside’

    Tagline for Hilon Group Indonesia
    Ingredient material manufacturer.

  • 'Let's go good together'

    Tagline for Bremworth, by Martin Brown
    New Zealand Carpets + Rugs

  • 'Feel-good fur'

    Tagline for Wunderfur.
    Sustainable faux fur manufacturer