
We are naming experts with extensive experience across New Zealand, Australia & South East Asia. We’ve developed and refined names for new products, brands, and even publicly-listed companies.
‘Inocycle’ IDX: INOV
Clean tech recycling brand developed for IPO JSX. Combines ‘innovation and recycle.
We developed a fresh and memorable brand name for the group ahead of a successful IPO and launch on the Jakarta Stock Exchange. The name is now used as ownable category process.
‘inocycle’
‘Deep Dive’ Podcast Series;
Naming & Positioning.

Changing the name and identity brand of New Zealand’s most trusted carpet brand.
In 2020 CavalierBremworth announced a major pivot. The public company was transforming away from synthetics to solely wool carpet manufacturing and needed to clearly communicate this new direction.
Lucas recommended an evolutionary name change. And a revolutionary change for the brand ID. We successfully implemented the transformation strategy in 2021.
more it
‘Ecopelago’
Remade to be better
Ecopelago materials are made from 100% recycled PET with all of the qualities and none of the downsides of virgin staple polyester. New polyster is produced from petrochemicals, Ecopelago fibers aren‘t
Word combination ‘eco’ & ‘pelago’ references the islands that Indonesian recycling company is cleaning up.