Brand Design Studio.


Our established creative supply chains enables everyone to move quickly and confidently, with fresh insights and bold solutions.

The right minds
at the right moment.

Our remote pod structure design agency model connects thinkkers; designers, art directors, creative directors, architects, developers, writers, producers, composers, motion designers, client service, data scientists, ad specialists, strategists, production experts, entrepreneurs and industrialists. Our flexible structure allows us to service large creative supply chains.

We focus on results, not processes

No layers of expensive overhead.
No fragile egos to tiptoe around. Nobody here for the ride. Creative decisions are made for the right reasons. It’s always all about the work.

Not Normal

Every Lucas project team is different because every project is different.

We assemble the right people for the job and make effective use of technology platforms to create, deploy and manage. We are transparently not normal operators.

It’s how we can do what only we can do.

Bojan Vucen

Senior Architect.
Brand Experiences. Berlin Germany.

Brand events, installations, temporary architectural spaces

Bojan has developed over 40 spaces & Installation with Lucas over the 8 years.

His architectural background has challenged what is possible from temporary architectural spaces.

Chris Lucas.

Executive Creative Director.
Senior Creative. Int. Projects.
Melbourne Australia.

Brand Creation & Direction.

Chris Lucas has extensive experience working with manufacturing and material brands in overseas markets. He has recent experience rebranding publicly listed companies with green / natural / social positionings. He understands the unique requirements needed to build sector challenger brands, and is a brand transformation specialist.

Chris’ project experience across South East Asia and understanding regional manufacturing markets is unique. Chris has a First Class Hons. Degree, (IBL) Design (Graphic) Swinburne University.

Martin Brown

Creative Director.
Writer. Auckland New Zealand.

Advertising Specialist

Martin has worked with Lucas for the last 12 years on successful branding projects & campaigns for major brands and companies in New Zealand, Australia, Indonesia and North America.

Martin is a true brand storyteller, known for his ability to win customers hearts and minds. 

Jonathan Beach

Creative Designer. Design. Melbourne Australia

Brand identity, Strategy & Messaging

As an identity specialist, Jonathan believes that a business can be transformed through design. He works with ambitious leaders who are passionate about their business and inspire me with their compelling stories. Jonathan seeks the right mark with passion and strategic nous, working with clients to understand what makes them unique. Beach has a Masters Degree in Design from The Glasgow School of Art. Jonathan and Lucas have worked together for 19 years.

Angela Eagle

Client Service Kindred. Auckland New Zealand.

Client Relationships

Angela has a BA in Spatial Design from her homeland UK and has lived in NZ for close to 30 years.  Her passion to build bonds between brands and their customers and to create solutions that drive engagement has proved to deliver success. Branching out on her own to form Kindred 2 years ago has provided exciting opportunities to produce some of the best work.  The ability to align with the right skill set for the right project and not be tied to existing and often limited strategic direction, creative departments etc really has been an incredibly refreshing breath of fresh air.

Sem Loh

Senior Creative, Brand, Design, Production.

Brand Design, Production. Singapore.

Sem works with ambitious businesses unlock the power of their brand through design. Combining more than 20 years of experience, strategic ideas, and good knowledge of production. Sem creates a feasible design that connects with hearts and minds. Sem understanding of local markets allows us to rollout and produce brands regionally. He has extensive production and experience executing brands across South East Asia and the Asia Pacific regions.

Chris Lucas and Sem have worked together for nearly two decades.

Sem’s specialists skills; FMCG Brand & Packagingm, SME & Startup Brand Pack, Retail Brand & Graphics and Editorial Design

  • Christian Teniswood. Global Creative Director (CoE) at Dyson

    I worked with Chris directly at Australia’s leading identity agency Cato Purnell/Ken Cato. His direct, results driven approach and high level strategic understanding demonstrate why he has risen so quickly through the ranks of several international creative agencies. Intelligent, articulate and future focused, he is continuing to set the bar high as Director of his own studio,

  • Stephen Byrne, Strategy Director/Chief Marketing Officer

    Chris is a great creative thinker and a highly skilled and imaginative designer and one of the few people I have worked with at this level who really understands the brand creation process. Chris and I worked very closely both in pitching work as well as on a range of projects and our collaborations energised clients and our teams alike

  • Victor Choi. Manufacturer. Director PT. Inocycle Technology Group. Chief Executive Officer, Urecel Quickdry.

    Chris gives clients the benefit of insiders’ knowhow, he connects you with the best people to build a better-bespoke creative supply-chain. Lucas has complex, deep and unique understanding of Indonesian manufacturing and their international customer markets.

Fantastic designer, a visionary creative

Jonathan Beach
Creative Director.

Chris is an intelligent & considered creative thinker who is able to call upon vast experience

Lynton Pipkorn
Chief Product &
Distribution Officer,
OSQO Capital

Chris is one of the best thinkers I've ever worked with. He is a real ground-up designer, by that I mean he gets it right strategically before he gets anywhere near the drawing board. He's also a hell of a nice guy.

Martin Brown
Creative Director. Writer.

Brand Storyteller