Our staged approach is structured to strategically grow brands, while reducing overall project costs.

We’ve refined our process over a decade, working across multiple countries. It’s been proven to be astonishingly effective and unusually flexible. 

  • We develop clever & clear strategies for others to pick up and follow.

  • We work with you to create new brand identities, visual language systems, key messaging, key applications, template systems and guidelines.

  • We work with specialist creative supply chain partners to direct content and assets for final delivery

  • Our flexible structure empowers our clients to control a wider spectrum of deliverables and services.

1. Discover

2. Design

3. Direct

4. Deliver.

1. Discover 2. Design 3. Direct 4. Deliver.

Stage 1.
Discover


We develop clever & clear strategies for others to pick up and follow.  

  • Brand Audits

    Our Brand Audits identify strengths & weaknesses with your existing strategy and brand expression. We have a deep understanding of market conditions across South East Asia and apply these insights as we examine your brand. Our review and recommendations define the scope and requirements for the project.

    Competitive Frame Analysis

    We review best practice, aspirational competitors against your existing brand & desired new positioning. The competitive frame analysis lets you see the potential for your brand.

    Digital Review Recommendations

    Digital campaign analytics.

    Digital campaign strategy.

    Content strategy

    Keywords opportunities.

    CPA (sales conversion) projetions

  • Brand Model

    This stage establishes a robust foundation for structured and strategic growth of your brand and business. We deliver a solid plan that allows us and you to move forward with confidence.

  • Brand Architecture A strategic expression of your organisational structure, product and products

    Brand Nomenclature Naming relationships. and hierarchy systems

  • Brand names.

    Brand, product and Services names.
    Initial availability checks.
    Trademark application and registration.

    We are naming experts with extensive experience across New Zealand, Australia & South East Asia. We’ve developed and refined names for new products, brands, and even publicly-listed companies

  • Tag lines.

    Tone of voice.

    Positioning statements.

    Product descriptors.

    Service descriptors.

    Messaging pillars.

    Manifesto.

Stage 2.
Design

We work with you to create new brand identities, visual language systems, key messaging, key applications, template systems and guidelines.

  • Symbol
    Logotype
    Animations
    Icons

  • Visual language systems.
    Brand assets.
    Brand template systems.

  • Proof of application
    Digital.
    Environmental
    Print..

  • Advertising
    ‘Big picture’ concept ideas for campaigns and content.

  • Initial guidelines, developed further after launch

  • Ai image, Ai video, Ai animations, Ai illustrations and Ai treatment style

Stage 3.
Direct


We work with specialist creative supply chain partners to direct content and assets for final delivery

  • Location shoots.
    Product shoots.
    Material shoots.

  • Launch videos
    Brand videos
    Promotional video
    Video Series
    Social content video
    Investor videos
    Benefit videos
    Partner videos
    Collaboration videos
    Television commercials

  • Illustrations
    Brand illustration Lirabries
    Animated icons

    Animations
    Instructional animated video
    Benefits animated video
    Logo and type animations

  • Architectural Renders
    3D concepts for spaces

    Specifications
    CAD specifications for quotes and builds

  • Develop campaign concepts, with detailed messaging. Demonstrate flexible ideas that can communicated across a range of touch points.

  • Design and build websites and apps with developers.



Stage 4.
Deliver

Our flexible structure empowers our clients to control a wider spectrum of deliverables and services.

  • Tradeshows
    Events spaces
    Installations
    Retail spaces
    Showrooms
    AGMs
    Public spaces.
    Outdoor spaces.
    Way finding / Directional.
    Material Libraries
    Facility Place Making

  • Digital Advertising
    Google Ads.
    Facebook Ads.
    LinkedIn Ads.
    Yahoo Ads.
    Amazon Ads.

    Traditional Advertising
    Print Advertising.
    Broadcast Advertising.
    Out-of-Home Advertising.
    Television Commercials

    Note we also execute, product, service and material campaigns.

  • Digital Platforms
    Websites: Squarespace / Wordpress
    Ecommerce: Shopify / Bigcommerce
    Apps: IOS and Andriod
    Email Marketing: MailChimp

  • Social
    Social content strategy
    User generated content
    Partnerships / Alliances
    YouTube / video series
    Partner content management


  • Stationery
    Forms
    Publications
    Signage
    Uniforms
    Vehicles
    POS
    Packaging

  • Brand workshops
    Engagement campaigns

  • Brand guidelines
    Asset management
    Supplier reviews
    Print production
    Build inspections
    Creative direction.
    Campaign analytics.

‘Deep Dive’ Podcast Series;
Stages & Approach.

Click to listen
Lucas. We can & we do.

Bremworth NZ

Our TVC work for Bremworth brings to life the warmth and naturalism of the brand within evocative design environments using premium art direction and cinematography.

These deceptively simple films capture and convey realistic lifestyle moments, while also presenting the carpets in the best possible setting.

Bremworth TVCs and online video content stand out for their calmness, quality and unique sense of place, space and time.

Advertising