Sunbrella U.S
North Carolina


Int. Projects 2010
–23. Temporary Architectural Installations
+ Spaces.

Sunbrella U.S


Industry International Events, Trade Shows and Design Festivals.

  • Our temporary architectural spaces are key part of Sunbrella’s brand for South East Asia and have been rolled out internationally. Lucas’ design and build capabilities allow us to service international events and trade shows. Our project teams and production network have extensive experience delivering results in challenging new market economies.

  • Our discovery stage identifies the challenges and opportunities associated with individual countries and locations. Our spaces are themed to express Sunbrella’s brand message for each regional market.

  • We work in 3D at concept stage. All our spaces are architectural and environmental expressions of the brand. We create brand experiences.

  • We direct teams of suppliers through detailed architectural specifications guides.

  • Our creatives attend site visits globally. We ensure the build quality aligns with international brands expectations.

    We can & we do.

Listen up ‘Deep Dive’
A conversation about our projects with Sunbrella USA.

Click to listen
Interior of a Sunbrella showroom or display area with modern furniture and lighting, featuring a black structure with the Sunbrella logo.
Interior space with a round table and teal chairs, positioned near tan carpeting. A decorative light fixture is in the background, and a black and yellow sign overhead reads, 'Experience the Sunbrella difference.' A wooden slat partition partially en
Interior view of a booth or display area with illuminated slats and a modern ceiling design with rectangular light panels
A modern retail display with a black sign that says 'sunbrella,' featuring a white umbrella logo, and showcasing a seating area with marble countertops and wooden stools, separated by vertical wooden slats and illuminated from below.
Multiple geometric pendant lights hanging from the ceiling in a modern interior space with wooden slatted ceiling and white walls.
Modern hotel lounge area with white marble bar counter, wooden bar stools, vertical wooden slats, and cozy seating with beige chairs and black side tables, illuminated by warm lighting.
Interior of a Sunbrella showroom with modern furniture, black and light-colored walls, and illuminated curtains.

IFEX 2023 Jakarta

Sunbrella House

Temporary spaces can achieve the same architectural qualities as permanent structures. IFEX ‘23, Sunbrella House’s minimalist aesthetic, cut through the cluttered hard sell trade show environment. Sunbrella house highlighted that they were back - Bigger, stronger and better than ever.

Our application of materials blurred the line between interior and exterior spaces, highlighting potential stretch for Sunbrella fabrics.

A modern booth with a black exterior and wooden slats, branded with 'sunbrella' logos, set up in a large indoor exhibition space.
View of a modern interior with hanging geometric pendant lights through a large window or opening in the ceiling, with people visible in the background.
An interior view of a ceiling with modern geometric pendant lights and vertical wooden slats, with people sitting at tables below.
Interior of a Sunb brand store with a modern wood decorative divider, a black wall with the Sunb logo and umbrella icon, a small round table with teal chairs, and a hexagonal light fixture.
Multiple geometric pendant lights hanging from the ceiling in a modern interior with wooden accents.
An interior exhibit with a black structure displaying the Sunbrella logo, surrounded by seating, vertical wooden accents, and lighting, in a modern setting.

Sunbrella
Spectrum

Singapore Indesign

Singapore Indesign targets architects, interior designers, specifiers and industry professionals. Local showrooms work with creatives to develop ‘creative collaborations’. Influential architects, interior designers, contemporary artists and designers are invited to develop installations Sunbrella invited Lucas to develop a solution for a shared a warehouse space located in Singapore.

People socializing in a large indoor exhibition space with colorful geometric art installations in the background, including a large structure made of cubes in shades of orange, yellow, and blue.
Colorful, geometric hanging sculptures in red, yellow, and blue.
Colorful geometric art installation with floating cubes in yellow, red, blue, and black, surrounded by visitors.
Colorful geometric hanging art installation with yellow, orange, and black cubes and wooden structures in a modern interior
A person installing or adjusting colorful cube-shaped objects arranged in a vertical, pyramid-like structure on a ceiling.
Colorful abstract hanging art installation with stacked, cube, and rounded geometric shapes in shades of black, blue, pink, red, and yellow.
Modern art installation featuring stacked wooden structures on the left and a large hanging mobile of colorful cubes on the right.
Modern art installation with a large cluster of colorful cubes in yellow, orange, and black, hanging from the ceiling with wooden structures nearby.
Installation of floating red and blue cubic seats in a modern interior.
A room with a plain light-colored wall, hardwood floor, and a white door at the end. On the right side, there are numerous blue and red cushioned seats stacked on black metal frames, forming a tiered arrangement.

Over the last 15 years we have developed extensive network relationships with event builders. Our design and build experience extends across South East Asia, North America, Germany and Australia.

We have direct access to build teams across South East Asia. We can design, source local build teams, then manage the build. Our process ensures Western brands achieve international quality builds in challenging developing market economies.


Creative Supply Chain

International Furniture Fair Singapore

Where Art and
Industry Meet.

From bale, to yarn, to fabric, Sunbrella control the entire production process. Sunbrella’s approach delivers quality and creates an environment where artisans and industry can meet. In order to differentiate Sunbrella, the space highlighted process and celebrated material. Structures were a fusion between an industrial forms and contemporary art installations. Our design solution blurred the line between art and industry.

The project was a truly international collaboration – Sunbrella is based in North Carolina, our supply chain developed the design from Melbourne and the build was managed from Singapore. The design system was rolled out across North America and Europe.

View of a modern interior with a glass partition, colorful shelves, and seating area, seen from a warehouse-style space.
Rows of colorful paper or fabric in shades of pink and orange, possibly part of an art installation or decoration, with a view of a ceiling with industrial fixtures and lighting in the background.
Close-up of red, yellow, and beige paper fans arranged in a pattern inside a modern building with a high ceiling.
Rows of large sewing spools with yellow, cream, orange, and brown threads arranged on a rack.
A close-up top view of a bright yellow spool of thread with a black core, surrounded by other similar spools and thin strings.
A display of colorful sewing thread spools arranged in rows, with two people viewing the display from below.
Close-up of a colorful woven textile with vertical stripes in various colors, including red, blue, green, and yellow.
Blue light illuminating red curtains inside a room with streaks of vertical red lines across the image.

Project Timeline.

  • Events:
    2013 International Furniture Expo, Jakarta (IFEX)
    2013, International Furniture Fair Singapore (IFFS)

    View

  • Singapore Yacht Show (SYS)

  • Events:
    International Furniture Expo, Jakarta (IFEX)

    International Furniture Fair Singapore (IFFS)

    Our design solutions are grow into systems, that can be built in other locations. Our design concept ‘Where Art Industry Meet', was extended by Sunbrella in the following locations;

    2014, International Textile Alliance, producer of Showtime Market, Sunbrella, North Carolina,

    2014, HD Expo, Sunbrella, Las Vegas.

    2015, Hospitality Design Show Sunbrella, Las Vegas

    2015, Salone Del Mobile, Sunbrella, Milan.

    2015 Dwell on Design , Sunbrella, Los Angeles Convention Center

  • Events:
    International Furniture Expo, Jakarta (IFEX)
    International Furniture Fair Singapore (IFFS)
    Philippine International Furniture Show (PIFS)
    Vietnam international furniture fair (VIFF)

  • Event:
    A series windmills, installed throughout Royal Phuket Marina for the The Thailand International Boat Show (TIBS)

    The windmills were constructed from Sunbrella materials and designed to elevate up and down with the 4 meter tide

  • Event: The Thailand International Boat Show (TIBS)
    Space: Sunbrella space referenced the interior of luxury cruiser.

  • Event: Saturday Indesign Singapore.

    The Sunbrella Spectrum space adopted an abstract, use of materials. The installation referenced contemporary art installation, and for the first time the space was documents with a documentary from the designer ‘Chris Lucas’.

    The model developed at Sunbrella Spectrum became the first ‘Sunbrella Experience” event. An event strategy that was replicated by Sunbrella at;
    Milan Design Week, the SuperDesign show Milan, The Whitney Museum New York, The Milan Furniture Fair, the Brooklyn Museum.

  • Events:
    International Furniture Expo, Jakarta (IFEX) ‘17-19

    International Furniture Fair Singapore (IFFS) ‘18-19

    AWARDED BEST OF SHOW, MEDIUM SIZE, 2019


  • Events:
    International Furniture Fair Singapore (IFFS)


  • Event:
    2019 'Sunbrella Experience' Casual Market Fall 2019, Chicago

  • Events:
    2023 International Furniture Expo, Jakarta (IFEX)

Indonesia Furniture Expo

The International Style

Sunbrella is the fabric of choice for specifiers and consumers globally. The fabric has been widely adopted for shade structures, marine canvas and upholstery fabric for both outdoor and indoor applications. IFEX (Indonesia Furniture Expo) promotes Indonesian products to international and local buyers.

Lucas was asked to develop a design solution that highlighted the diverse range of material applications for Sunbrella. Our structure in Jakarta blurred the lines between indoor and outdoor architectural forms. For the second year in a row, Sunbrella was awarded best of show (medium size), Indonesia Furniture Expo 2018.

The IFEX design solution was an extension of the international design language Lucas developed for locations around the world.

ifex.jpg
Interior of a modern furniture store with wood and brick decor, displaying sofas, pillows, and a service counter with a woman working behind it, and several people browsing in the background.
Interior of a modern furniture store with wooden sloped ceiling, hanging light bulbs, and seating area with bar stools and armchairs.
Interior of a retail store named Sunbrella with wooden shelves stocked with rolled fabrics, a seating area with chairs and small tables, and a lit sign with the Sunbrella logo on the back wall.
A wooden slanted ceiling with storage for pillows and cushions on the right, white brick wall on the lower center, and a light-colored surface at the bottom edge.
Architectural display resembling small house frames made of wooden beams, showcasing fabric samples and interior decor at a trade show or showroom.
Interior view of a Sunbrella store with wooden accents, a dark wall with the Sunbrella logo, and people sitting on a sofa near a display with pillows.
A well-lit indoor marketplace display for Sunbrella fabrics, featuring a small white house-shaped structure with the Sunbrella logo, surrounded by baskets of fabric and decor items, with a person walking past.
Interior of a modern home furnishings store with display shelves holding pillows, a large indoor tree, and customers shopping and chatting.
Interior of a store named 'Sunbrella' with a white brick wall, wooden shelves displaying colorful pillows, and a white brick counter where two staff members assist a customer. Modern lighting fixtures hang from the ceiling.
Interior of a retail store specializing in umbrellas, with shelves full of umbrellas and a display area with bar stools, people sitting and talking.
Several decorative throw pillows in various colors and patterns stacked on a chair, with a wooden armrest partially visible.
People browsing through a store that sells pillows, viewed through metal rack bars.

International Furniture Fair Singapore

Spaces.

The International Furniture Fair Singapore, held in conjunction with the ASEAN Furniture Show (IFFS/AFS) and The Décor Show is Asia’s premier sourcing platform and design-led exhibition. The event was established in 1981. Singapore is a regional hub for global companies. Sunbrella approached Lucas to create a space that would inspire architectural and designer audiences.

Our solution was an abstract installation designed to evoke conversation about ‘space’ and the use of fabric in architectural environments. The concept referenced Sunbrella’s new focus on interior applications of the produc

Interior of a store with wooden cube shelving units and a black wall with the Sunbrella logo, showing some pillows and fixtures.
Modern furniture store display with wooden cube structures and lighting fixtures, with a 'Sunbrella' sign in the background.
Interior of a modern cafe or lounge with gray chairs, bar stools, and decorative wooden cube structures.
Interior of a modern building with wooden cube shelving and black walls, with visible signs reading "Hall 4" and "Un" in the background.
An indoor exhibition booth with a modern design featuring a structure made of yellow and gray geometric cubes and open shelving. Several people are walking around and viewing the display.
An exhibition booth with a modern, geometric wooden shelving display, showcasing furniture like chairs and cushions, set up inside a large convention center with high ceilings and people walking around.
Interior view of a Sunbrella showroom or store with wooden shelving, fabric pillows, and a seating area with stools, illuminated by a desk lamp.
A modern exhibition booth with a geometric design made of black and gray boxes with yellow accents, displaying the Sunbrella logo, set inside a convention center with seating areas and potted plants.
Modern interior space with black and gray walls, wooden geometric shelving, and a black central table with chairs. The back wall displays the 'sunbrella' logo with an umbrella icon.
  • Booth at a marina with a large wind sculpture made of colorful windmill-like blades, advertising Sunbrella fabric, surrounded by yachts and boats.
  • Milujo
  • Close-up of a round black sticker with a white double lowercase 'r' symbol on it, on a glass surface in an indoor setting.
  • Interior of a building under construction with exposed ceiling trusses, electrical wiring, and workers in the distance.
  • A large wall with black abstract graffiti art featuring cartoonish faces and shapes. A black desk lamp illuminates part of the wall. A red chair with wooden legs is positioned to the right side of the image.
  • An exhibition booth for CompriBand with yellow walls and a large illuminated YES sign. Several people are sitting and standing around, some wearing orange shirts. There is a flat-screen TV displaying information about CompriBand, and a woman in a blue dress is walking past the booth.
  • Modern building with white tiled exterior, large glass windows, and cylindrical white columns supporting an overhanging structure.
  • Modern glass building on a mountain overlooking a valley at sunset.
  • Black abstract doodle on a white wall featuring various shapes and lines, with a blue table in the foreground, a window on the left, and a lamp attached to the wall.
  • A modern office conference room with white chairs, a large digital screen displaying a map of Australia and data, white shelves with books, and red and yellow accents.
'Parasol'
Sunbrella
Red and orange rocket-shaped buoy on a dockside, with boats and equipment in the background

Creative Supply Chain

  • Sunbrella U.S, North Carolina

  • Lucas Melbourne.
    We can & we do.
    Brand Experiences

  • Executive Creative Director Chris Lucas
    Architect Bojan Vucen
    Architect Dusisca

  • Kingsmen Int. Singapore
    Pico Group. Singapore
    Em2, North America
    The Vine DC, Indonesia / Singapore

  • Indonesia, Singapore, Thailand, The Philippines, Australia, Vietnam, Miami, New York, Chicago, Las Vegas and North Carolina

  • 13 Years, ongoing international project timeline