Brand
Strategy
We construct clever, clear strategies for others to pick up and follow.
We focus on results,
not long drawn out
processes.
Our strategy was for the Lowy Cancer Centre brand focused on hope, an idea adopted by PM of the day, Kevin Rudd, at the launch.
Brand Audits.
Our Brand Audits identify strengths & weaknesses with your existing strategy and brand expression. We have a deep understanding of market conditions across South East Asia and apply these insights as we examine your brand. Our review and recommendations define the scope and requirements for the project.
Brand Models & Architecture.
These stages of the project establish a robust foundation for structured and strategic growth of your brand and business. We deliver a solid plan that allows us and you to move forward with confidence
Messaging Strategy.
We develop a messaging strategy that clearly differentiates your brand, giving it a unique and consistent tone of voice and personality through every channel and customer touchpoint. We make sure you’re saying the right things at the right time in the best way.
Planning Strategy.
We work with you to plan your marketing activity at least 12 months ahead.Our planning strategy is comprehensive and considers every aspect of your businessobjectives, setting clear goals and key deliverables against an achievable timeframe.
Digital campaigns audits
We direct disruption. We deep dive into analytics before you commit to media. We advise and direct your next step. We’ll tell you what you need to know, and what you need to change
C-level executive presentations.
We have extensive experience working directly with owners, international VC, directors and heads off departments. We talk directly with key stakeholders to get projects off the ground.
Category
Transformation
Strategies
We work with clients to help them adapt to rapidly changing market conditions and new-world challenges.
We grow brands.
For HTV Vietnam we ran internal Brand Strategy workshops to review and react to the competitive new online media landscape.
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Surrounding Australia, Brand / Digital Strategy
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HTV Vietnam, Brand workshops to compete with new international media channels.
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Aerobu, Central Java, Supply chain extension strategy.
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Plasticpay, Indonesia, Start-up strategy for todays larget PET recyclers in Indonesia.
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Urecel QuickDry, 'The Inside that's unbeatable outside' ingredient material brand strategy.
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Inocycle, IPO and launch on the Indonesia Stock Exchange (IDX)
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Bremworth Transformation strategy project 'Let's go good, together.
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Sunbrella U.S, Reconnect & Relaunch, Brand Experience 'Sunbrella House'
Over 13 years we developed a portfolio of brands with Urecel QuickDry and Inocycle.
The brands were part of groups the successful IPO
launch on the Jakarta Stock exchange.
Inocycle’s brand portfolio developed from the Inocycle’s manufacturing facilities challenging and transforming markets. Projects targeted a range of international sectors and industries.
Regional direction & connection
We manage and direct Western brands active in regional markets. We build and manage creative supply chains engineered for local market conditions. And we connect SEA manufacturers with global markets. Nobody else can do all this.
Working in developing economies can be a challenge, but our experience and network makes it easy. We deliver the quality that Western brands expect.
Intellectual property registration.
We can give advise on protect the value of your ideas Intellectual property. We provide advise and connections for IP rights for trade marks, patents and designs.
Service & supply chain reviews.
Internal and external reviews and recommendations