Pt. Kary Indomas Elok & PT and Putra Pile Indah PT were Indonesia’s largest faux fur manufacturers. The companies serviced 3 sectors, plush toys, home textiles, and garments. Their customer base extended across Indonesia and international markets.

Historically both companies competed as a raw material offer. They were seen as a ‘factory only’ offer, with no brand to differentiate their material.

Hilon Indonesia, Indonesia’s largest non woven material manufacturer, purchased and merged both companies. Lucas was approached to develop a new brand targeting a new interest in faux fur globally