25 years in the making.
The future looks
good from here.
The results are in. And it looks like AI won.
Recent Lucas AI projects were a market first. Our campaigns disrupted and upset traditional agency people. Criticism from keyboard warriors did not worry us. Everything has changed. We changed with it.
Our recent AI project experience puts us in front. We have proven ‘AI Only’ campaigns deliver faster results and better creative. Structured AI campaign models create cost efficiencies. AI creative is outperforming traditional. AI is better than dated production techniques. Ai gives clients get more for less. Creatives have more opportunities with AI. Low budget projects get better results with AI.
Make things better and cheaper - use AI. Thats just common sense
Lucas has used Ai to deliver big projects, for major brands in international markets.
The world did not end when ran the first AI commercial.
AI is getting harder for the haters to ignore.
We have a history of successfully handling major projects previously only done by large agencies and studios.
Lucas has deep market experience. Our 25 years of international project experience, working with major brands, is now combined with specialist AI capabilities. Sometimes, new ideas come from old ways of thinking.
Lucas' established network and pioneer use of Ai delivers cost efficiencies
Lucas’ 25 years deep experience is perfectly matched with a deep, complex and technical understanding of AI generation tools. Our Ai capabilities are proven. We’re working with major brands, delivering real world projects. We were first to market with a complete Ai campaign – including images and broadcast TVC.
We are challenging the traditional production model. We’re making incredible things.
Our ‘first to market’ Ai TVC for Bremworth challenged the production industry and generated widespread discussion. This grand, cinematic TVC captivated viewers and was seen by millions globally.
Ai was our production method of choice.
Ai allowed us to think bigger and imagine better. It enabled us to do more, with less
Some people worry about whats coming next.
We don’t.
Lots of people talk about Ai. We do it.
Ai has empowered our creative output and supercharged our clients’ brands for over 2 years already. Our Ai capabilities are proven. We’re working with major brands, delivering real world projects.
Lucas & AI.
We can and we do.
We can & we do.
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We do big AI jobs for major brands
Project experience with recognised national brands, public companies and global enterprise manufacturers. Lucas’ project experience show he can service all traditional campaign requirements.
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Sometimes, New ideas come from old ways of thinking
We connect the old with new. Our recent projects illustrate how traditional creative principals have value when used in new ways.
Lucas recently delivered 100% AI TVC, introduced AI to public companies.
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Lucas' established creative supply chains can deliver better a more cost effective solutions. His flexible structure reduces costs and delivers better results.
Lucas has recently pioneered the use of AI to create alternative creative work flows.
2000–2008
Work experience
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Long term high demand creative
After graduating with First Class .Hons, Design Graphic, from Swinburne University, Lucas went straight to work. Lucas has a recognised and distinguished creative pedigree. He has worked solidly as senior creative for 25 years. The majority of Lucas projects have been with overseas accounts.
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A considered career
Lucas refined his skills working with recognised graphic design icons at international studios
He worked directly with founders and has experience getting work through large organisations.
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A recognised creative director
Lucas was appointed at director level in Singapore and Australia. He had senior management roles with different global groups. He gets big business and has proven track record to back up his claims.
Lucas has years of experience working at some of most challenging creative companies in the region. He has a history of adapting and growing when markets are volatile.
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Direct access
Creatives with Lucas’ background are rare. Lucas works with senior management, directors and owners of companies. This simple and direct structure gets results.
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Direct savings
People like Lucas are usually much more expensive and only available through large creative service models.
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Heavyweight credentials
Lucas’ international experience, regional understanding and direct working experience with Cato is unique.
If anyone asks, Lucas has done it. Lucas has delivered major transformation projects. His credentials / experience are right for the job.
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2000. Learning from a legend 'Max Robinson'
2001. Melbourne, Australia.
Chris learned a lot from Max Robinson as graduate, Max shared his set of design principles, formed over decades, that are still relevant today
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2001-05. Design Director. DIA Brands, Singapore. Regional branding specialist. Understanding from experience.
2001 – 2005. Chinatown, Singapore.
Lucas lived in Singapore for four years, then regularly services new projects over the next two decades.
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![3. Cato Partners. Senior Designer. Working directly with Ken Cato. Australia's most recognised designer]()
2005. Cato Brand Partners, Senior Designer, Working directly with Ken Cato.
2005 – 2008. Collingwood, Australia.
Cato Partners was Australia’s largest studio. Ken Cato, an Officer of the Order of Australia (AO), was Australia's most recognised designer. Lucas worked on large branding projects in Australia and OS
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2008. Interbrand, Design Director, Australia. Melbourne + Sydney.
2008. Richmond, Australia.
Interbrand is the world’s largest brand consultancy. Senior management role.
Interbrand / DDB Group Australia.
2009–2025
Lucas Brand Strategy Design Pty Ltd.
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16 Years Company Experience
For decades Lucas has delivered large projects, for big international brands, across the world.
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How we do what we do.
In 2008 We established a network of specialist thinkers and makers who could deliver quickly and brilliantly to clients from all over the world. We’ve surround ourselves with best creatives and selectively work with contemporary brands, this has allowed Lucas to progress and craft his skills since 2009
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Where we do what we do
We started developing our first regional client networks in 2008. Today we operate internationally, with active clients across Australia Indonesia, North America & New Zealand. Lucas has proven results and tested capabilities with major brands in international markets. We're proud of our client list and list of recognised projects
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2013: Sunbrella, North Carolina 'Where art meets industry'. Sunbrella are the world's largest outdoor fabric manufacturers.
2013-2025 Indonesia and Singapore
Project starts in South East Asia, then rollouts internationally. -
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2015. Sunbrella 'Spectrum' Installation, Saturday InDesign Festival, Singapore.
2015 Singapore
The successful model is adopted to Sunbrella ‘Experiences’. The world’s leading contemporary artists textile designers collaborate with Sunbrella at major events.
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2021 Bremworth, brand transformation
'Let's go good together'
New Zealand's most iconic and trusted carpet brand. Public company
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2020 Bremmworth & Te Papa, Museum of New Zealand, Surrealist Exhibit, Asia Pacific Show.
The Museum of New Zealand Te Papa Tongarewa is New Zealand's national museum and is located in Wellington.
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2020 Inocycle, IPO and public listing, group brand
Indonesia's Largest Environmentally Friendly Sustainable Recycled Fiber
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2016-2025 Sunbrella Spaces
2015-2024, International locations.
Themed environments, design system for international trade shows and designer events -
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2016 Surrounding Flagship Showroom
Chapel Street, Windsor
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2013. Lucas returns to South East Asia. Branding projects, servicing manufacturing giants across Indonesia.
2013, Jakarta Indonesia
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2012 Client list grows. Projects recognised by awards. Work published in internationally.
2012 Melbourne Australia
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2010 Surrounding.com.au
Digital categorychallenger brand and co.Australia's first designer furniture online
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2011. Certified as Google Partner.
2011 Melbourne Australia
Lucas was one of the first companies to be a certified Google Partners, in Australia. -
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2010. Surrounding Australia partnership and digital challenger brand launch.
2010 Melbourne Australia
Our first to market challenger model changes the designer retail sector forever. -
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2009. Lowy Cancer Research Centre. Prime Minister launches new Lucas brand.
2009 Sydney Australia.
New brand receives national media coverage.
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2009. Telstra 'Project Icon'. Mobile and Devices brand and UI development.
2009 Melbourne, Sydney, Australia
Lucas worked directly with Telstra’s senior management to deliver mobile transformation across the organisation
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2009. Operates as 'Lucas Brand Strategy and Design' as a company, works from South Yarra studio.
New company set up to service major Australian Accounts. Office relocates to South Yarra warehouse
2023-2025
AI has made Lucas into a powerful mix of old and new.
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Creative Technology Futurist
Lucas has deep experience over 25 years. This is now combined with pioneering AI work. This unique combination delivers exceptional reseultsl
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AI based creative and rollout
Lucas has improved the models and adopted AI new technology. His adoptiion of AI new platform technology has disrupted the market.
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AI results proven in-market
Lucas’ new way of working is faster, better and more efficient. We’re one of the few companies with real world application examples
First to market ‘Ai Only’ – Bremworth’s ‘Crafted feels different’.
Bremworth’s ‘Crafted feels different’ campaign was a global creative first. From print to OOH to TVC, everything was generated by Ai.The campaign celebrated the abstract sensory experience of wool, highlighting the brand’s commitment to using quality natural mateials and processes. Ai enabled us to produce a campaign for Bremworth that wouldn’t have been viable using traditional techniques.Ai enabled Bremworth to elevate its presence and aesthetic, projecting a big, international look and feel for a relative fraction of the usual creative cost.
Ai Images & Video
Faster.
Better.
Ai only campaigns have less project stages. Ai’s simplified supply chain delivers cost saving that traditional agency models can’t match.
With reduced budgets,
Ai is getting harder to ignore. Smart brands are being supercharged by Ai.
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2024. AI Photography. Location. Bremworth 'Crafted feels different'. National campaign.
2001 – 2005. Chinatown, Singapore.
Lucas lived in Singapore for four years, then regularly services new projects over the next two decades.
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![3. Cato Partners. Senior Designer. Working directly with Ken Cato. Australia's most recognised designer]()
2024. AI Photography. Talent. Bremworth 'Crafted feels different'. National campaign.
2005 – 2008. Collingwood, Australia.
Cato Partners was Australia’s largest studio. Ken Cato, an Officer of the Order of Australia (AO), was Australia's most recognised designer. Lucas worked on large branding projects in Australia and OS
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2024. AI Photography. Documentary. St Mary's Primary School. Graduation Day. Community generated AI Conent.
2008. Richmond, Australia.
Interbrand is the world’s largest brand consultancy. Senior management role.
Interbrand / DDB Group Australia. -
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2024. AI Material brand installations
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