Urecel was extending its offer to from reticulated foam inner supplier, to cushion manufacturer. The new company is called “Aerobu”This 360 manufacturing solution, will appeal to U. S retailers looking for a one stop shop. The new brand will capture and control more of the supply chain for outdoor cushions in North America and other global markets.

The discovery phase identified there was a problem with existing manufacturing supply chains for cushions. Cushions covers are made to order in the U.S - key components such as foam filling are assembled in the U.S

Aerobu’s one stop shop solves all these problems. This is the key service that Aerobu provides, “Cost efficient, faster, better, cheaper”.

Their 360 offer allow for better tighter fitting cushion products. Aerobu simplifies the supply chain for you. They ‘along the journey’

Master brand identity - logotype & symbol.
Brand elements - typographic style, colours, 3d image style and icons.
Brand templates - print, digital and video

We worked together with Aerobu’s Jepara teams.

Webpage, investor video, presenatin folder, product labels, sample packs and uniforms