We are experts in the crucial first stage of brand development.
We specialise in creating innovative logos and positioning lines and developing strong, unique and ownable brand identities. Lucas has decades of experience naming large & small brands, for a range of sectors, across Australia and throughout the region.
For us, logos and words must live together. They are both crucial elements, and getting them right creates value and growth for businesses and brands.
Transforming a designer global hotel group giant
The Lumen Project
Incash Payment Gateway, INDO
The Lumen Project (Copy)
Lucas
Tsuru, Tokyo
Circa, increasing the value of NZ wool
ArchiPro, AU, NZ, USA
Urbi AU
Urbi Remarble
Category-defining digital designer retail brand
New Zealand most trusted heritage Icon: 6 Year Brand Transformation for public company.
Preparing for IPO, Indonesia's largest non woven materials manufacturer
Urbi Remarble (Copy) (Copy) (Copy)
Global market brand for Indonesia's largest cushion manufacturer
MTC, The iconic and first professional theatre company in Australia.
Milestone brand for Australia oldest and second largest bank
The world's longest straight railway track and recognized national historic treasure.
Foundation Brand for national retailer, bought out by one of Australia's largest listed companies
Mobile app pioneer brand for Telstra
A sustainable movement with over 100,000 participants, diverting more than 40,000 tons of PET waste
Protecting a regional enterprise exporter against inferior Chinese challenger brands
Go Tiny
Protecting a regional enterprise exporter against inferior Chinese challenger brands (Copy)
Go Tiny (Copy)
Brand Creation
We have created brands for public companies, enterprise industries, historic iconic brands across global markets.
Built for Possibility
Create something you're proud of.
Whether you're just starting out or taking things to the next level, we have everything you need to connect, engage, and make something truly yours.
Built for Possibility
Create something you're proud of.
Whether you're just starting out or taking things to the next level, we have everything you need to connect, engage, and make something truly yours.