II. Strategic and Design Methodology

Our work consistently delivers transformative results guided by a structured, proprietary methodology: the Discover–Design–Direct–Deliver® four-stage framework.

• Strategic Foundation: We specialize in architecting brand systems that drive business outcomes for major global companies. This includes deep-dive brand audits, competitive analysis, and crafting precise naming conventions, taglines (e.g., "Let’s Go Good, Together" for Bremworth), and messaging pillars. We are specialists in creating innovative logos, positioning lines, and constructing strong, unique brand identities, believing that logos and words must converge to drive value and growth.

• Creative Leadership: We possess a proven ability to influence C-level stakeholders and guide brand strategy for multiple publicly listed companies and landmark IPOs (Initial Public Offerings). Our direction spans visual, verbal, and behavioral design to consistently elevate creative standards.

• Brand Experiences: We create stimulating and memorable brand experiences, including designing and orchestrating temporary architectural installations, trade shows, showrooms, wall murals, and museum collaborations, such as the Bremworth & Te Papa partnership.

III. Pioneering AI Innovation

We are recognized as an AI early adopter who has revolutionized industry practices by pioneering the strategic use of generative AI.

• First-to-Market Campaigns: We architected and executed the global advertising industry's first complete, 100% AI-generated campaign, which included images and broadcast TVC (Television Commercials) for publicly-listed client Bremworth ("Crafted Feels Different"). This approach led to an estimated 60% reduction in advertising spend for the campaign, maximizing efficiency and impact.

• AI-Driven Rebrands: We architected and executed an AI-only international rebrand for the Naumi Hotel Group, creating scalable brand assets across complex, multi-channel media.

• Proprietary Technology: This pioneering approach is encapsulated in the development of our proprietary AI creative platform, Chuba, engineered to accelerate creative workflows for enterprise and public company branding.

IV. Key Project Scale and Impact

Our capacity to handle complex, high-stakes mandates is demonstrated through a long history of transformative projects:

• Public Company Transformation: Led the complete five-year brand transformation for Bremworth (NZX: BRW), repositioning New Zealand’s most trusted carpet brand to a 100% sustainable wool company.

• IPO Direction: Directed the brand strategy and corporate narrative for the successful IPO of Inocycle (IDX: INOV) since 2010.

• Telstra Turnaround: Led the Telstra mobile transformation ('Project Icon'), delivering signed-off creative in under one month, succeeding where larger consultancies had stalled for years.

• Long-Term Partnerships: Maintained a 13-year, ongoing collaboration with Sunbrella U.S., designing and executing temporary architectural installations and immersive brand experiences across North America, South East Asia, Australia, and Europe.